Next Generation Botulinum Toxin:

GFX (Relaxed Expressions) Procedure

Cosmetic Dermatologist Dr. Cameron Rokhsar Introduces the Revolutionary  GFX (Relaxed Expressions)  Procedure to New York City

NOTOX

New York, NY (October 22, 2007) – Like all good ideas, there is always a little room for improvement. What breast implants have done to the bra industry, Botulinum Toxin has done to the beauty industry. Ask any dermatologist what the most popular treatment they offer is and almost anywhere you will hear unanimously – Botulinum Toxin. In the past six years alone, Botulinum Toxin has seen a 420% increase to over 4.1 million procedures being performed in 2006, and was the number one non-invasive cosmetic procedure performed on both men and women. Until recently, no other non-invasive cosmetic procedure could match Botulinum Toxin’s success or effectiveness. Now, with the FDA approval of the GFX (Relaxed Expressions)  Procedure, a long-lasting and effective alternative to Botulinum Toxin, the cosmetic industry has a new way to bring anti-aging to the next level.

Click here to see Dr. Rokhsar discuss the GFX (Relaxed Expressions) procedure on ABC News.

 

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Dr. Cameron Rokhsar, a leading cosmetic dermatologist in New York City, is the first physician in the Northeast to adopt the GFX (Relaxed Expressions)  Procedure in his practice. He has recognized the incredible improvement GFX (Relaxed Expressions)  has made over Botulinum Toxin. “Where Botulinum Toxin has made the anti-aging market turn on its heels, GFX (Relaxed Expressions)  can make it obsolete,” said Dr. Rokhsar. The GFX Procedure expands on the initial principal of Botulinum Toxin by weakening the motor nerves that cause “frown lines” but instead of blocking the signals sent from nerves to the muscles, GFX (Relaxed Expressions)  uses radiofrequency energy to effectively weaken motor nerves. This in turn damages the nerves, which causes a relaxation of the muscle and creates a smoothing effect on frown lines.

GFX (Relaxed Expressions)  presents several improvements upon the original Botulinum Toxin procedure. A single treatment with the GFX (Relaxed Expressions)  treatment can last for up to one year. Compared to the average $500 cost for single sessions of Botulinum Toxin, which only lasts up to four months. GFX (Relaxed Expressions)  allows for fewer maintenance visits and an overall more effective result. Not only does GFX (Relaxed Expressions)  allow patients less time in the doctor’s office, it completely forgoes the use of potentially harmful toxins for the desired result. The procedure was FDA approved in June of 2007 for cosmetic purposes. GFX (Relaxed Expressions)  achieves its amazing results through radiofrequency waves which emit heat and damages motor nerves. This process can be done under local anesthesia and yields no visible scarring.

Dr. Rokhsar is a well-known name in the cosmetic dermatology and surgery, and has made a name for himself by adopting and pioneering trend-setting procedures. Dr. Rokhsar was one of the first in the US to perform the “Non-Surgical Nose Job” as well as the “Non-Surgical Eye Lift” using injectable fillers. He also is a pioneer of the Fraxel laser which is a revolutionary advancement over traditional CO2 revision lasers. Dr. Rokhsar is confident that the introduction of the GFX (Relaxed Expressions)  Treatment to his practice will help New Yorkers see wrinkles in a whole new light.